Business

7 min read

Portrait of Mara Lindqvist, founder of Lylix Studio, with short hair, round glasses and a red knit top

Mara Lindqvist

Founder & Creative Director

How we price identity projects (and why we publish it)

How we price identity projects (and why we publish it)

(Article)

Our brand identity projects start at €18,000. Here is exactly what that includes, how we scope the rest, and why being open about money has made our client relationships better.

Our brand identity projects start at €18,000 and most land between €24,000 and €40,000. We publish these numbers because the alternative — weeks of polite emails before anyone mentions money — wastes everyone’s time.

What the starting price includes

Strategy workshop, the one-sentence positioning, a logo and mark system, colour and type, a set of core applications and a concise guidelines document. It typically takes eight to ten weeks.

How we scope the rest

Websites, packaging ranges and signage are scoped separately, after the identity is approved. That way you only commit to the next step once you can see the foundation.

Why openness works

Since we started publishing prices, the enquiries we receive are fewer but far better matched. Clients arrive already knowing whether we fit, and the first call is about the work instead of the budget.

Create a free website with Framer, the website builder loved by startups, designers and agencies.