Packaging
Lume Wines
Labels that read like a winemaker’s notebook — vermilion paper, letterpress type and vintage notes written by hand.
Client
Lume Wines
Services
Packaging, naming, art direction
Location
Douro Valley, Portugal
Year
2025
The brief
A young estate in the Douro wanted its first natural wines to stand apart from the gold foil and heraldry that fill the regional aisle.
The approach
We set the name in a tall serif and printed it on a single vermilion stock. Each vintage carries a short handwritten note from the winemaker, scanned and reproduced at actual size.
The outcome
The first release sold out to restaurants in Lisbon and Porto within six weeks. The label system now scales across four cuvées without a single new colour.
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